conversion optimisation

Why your Website needs a \”Call to Action\”

People use the internet for all sorts of things: Entertainment, Shopping, Information. Their path through the internet may seem at times random, taking funny turns from topic to unrelated topic. However, at all times, people are open to opportunity and things of interest. I know there are times that I realise I am a long …

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Market Research for Website Owners – Know your Market

In my SEO courses, one of the key things I talk about at the start is the need to do good research. Having resources at your disposal to find information related to your business and your website. Doing business online is a bit like shooting blind without the right information, you know there is something …

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