I love the Webpronews Videos, a great source of info, especially from presenters of Search and Marketing conferences.
This one with Bruce Clay, at 18 minutes long, is a great discussion around search, how it has grown, broadened in it’s nature to include Interactive Marketing and Optimisation on many levels.
He makes a few key points:
- The new first page is actually the top three, especially as results are continually refined and made more personal
- The distinction between Search and Find, Search being research based, looking for overall information, whereas Find is all about what is around me know, especially on Mobile
- How Google’s Caffeine update has made the “accidental long tail”, ie those pages that are found for a phrase when that page is not about that phrase, less findable while improving the rankings for intended long tail pages.
Check out the video for some interesting information