I have been running workshops on Social Networking, talking primarily about Twitter Blogs and Facebook.
Once of the questions I am asked is which of these are most important, what should they focus on first.
As usual, there is no definitive answer, but it becomes more about :
- What you want to achieve from social media and social networking
- Who do you want to say
- How much time do you want to apply to this
Twitter only gives you 140 characters at a time to talk aobut something, this is OK for many things: announcements, short comments, conversations, but not so good for somehitng more detailed.
This is where Blogs have it over most other forms of social media. The ability to be as brief as you like or as detailed as you like.
Also, your content is more permanent. Twitter tweets are much more \”in the moment\” as they pass in front of your followers.
Recent changes in search, where Bing and Google have both announced that they are entering agreements with Twitter to provide tweets in search results, means that what you say in Twitter will be available to more than just your followers.
So there is a place for both (or any facet of Social Media). There are plenty of addons that allow you to synchronise your entries across the different platforms (just make sure the duplication is appropriate for each audience)
Here is a video from Webpronews about Blogs (specifically Blogger) and Twitter and how you can get the benefits of both