Can you do link building with Twitter?

I am relatively new to Twitter and some of the marketing concepts I have heard of don’t seem to make sense.

Then you hear of companies using Twitter heavily to build brand awareness and engage with their customer base.

When it comes to link building, I think it may be a combination of the above ideas.

While adding links to Twitter is a great idea, due to the URL shortening that goes on, plus the fact you only have 140 characters anyway, means that you need to be smart in the way you go about it.

I think there is possibly more traction with link awareness. Using Twitter as a viarl marketing tool to share links to content that support your business.

It could be something you have recently released, adding volume and velocity of the visitors.

Alternatively, it could be links to reviews or discussions of a product, service or concept; driving people and engaging them in the discussion.

You could even consider Twitter to be “PR on speed”

Volume of visitors and engagement of people in a concept or product will generate links, it will also generate other forms of content supporting it too.

I just don’t think Twitter is built for link building in the form we currently use.

What results have you had from Twitter?

I think I have found the Word of 2009

Twitter has been talked about plenty in the last few days. With Ashton Kutcher and CNN going at it to reach the 1 million followers mark (of which Ashton got there first) Twitter has been getting plenty of airtime.

Here is a post from the great site Mashable, with the Youtube videos of Ashton’s interview with Oprah

So I think I have found the word of 2009 – Democratisation

Democratisation

noun
the action of making something democratic

Social media is being talked in places as the democratisation of the internet, where everyday people have the same kind of opportunity to get their message out to the world via great apps like Twitter, Youtube, Digg etc

It is a great platform for people to get information out. Twitter for more immediate, bite size chunks of news, Blogs for more in-depth reporting and discussion.

Another contender for word of the year is Twam, or Twitter Spam, I got my first one yesterday, an system email from twitter about someone who has started gollowing me, once I had a look at their profile, all it was there for was to sell a domain name for $8000.

Abuse of these things is inevitable, a shame really, but that’s human nature.

So, do you have any “Words for 2009”

Share in the comments.