What are those new Promote and Remove buttons?
Well, Google is experimenting with new Promote and Remove buttons in their results. This is definitely is an experiment but interesting it has made its way onto the public results, given they say it may or may not stay around.
You can move, and remove the results. This will mean much more personalised results.
So now, the effort in getting a top ranking for any keyword may just be wasted. Possibly a great way to user-filter the results since it is specific to each user.
What do you think?