Websites are an interesting beast. They are a great place for information, can make you lots of money in additional sales or enquiries.
On the other side is the science of making them do what you want. Statisitics, Usability Studies and many more forms of research allow web designers and website owners the opportunity to tweak and change their websites to the maximum advantage.
But how many people actually know that there is a lot of information out there to use in the betterment of their online presence.
While doing research for our revamp (we were working with Katherine Kozel from Marketing Online) we discussed some simple usability information like where people look when they scan a web page. (ZDNet have a great article here)
It is interesting to see the patterns people have when looking at webpages and therefore where you need to place your most important information.
Another resource is Jakob Nielsens Useit.com, Jakob is seen as a guru in this field and is well worth a look.
More resources in the next post.
Till Next Time