I have just found out that there is a flaw in Skype, the free PC to PC calling program. You can find out more here. Sounds like a good reason to upgrade if you are using it.
Till next time
Google is underway with it’s latest ranking updates. Google runs these updates every couple of months to implement minor changes to the way it ranks sites in the organic search (The search results on the left hand-side that are not paid for).
Matt Cutts is one of the original search engine engineers at google and has posted on his blog:
Some changes are hardly noticed at all. Some changes (e.g. user interface improvements) are more visible. Some changes have nothing to do with spam, such as the changes for Chinese and Europeâ€¦. Some changes do try to decrease spam or increase core quality.
So if you already know where you rank for you main keywords, have another look over the next week to see if there have been any changes to your listings.
Till Next Time
Telecom has been dealt a blow in it’s attempts to keep Telstraclear out of the Broadband game with a ruling handed down by the Telecommunications Commission. They have indicated that Telecom must provide internet access at the fastest rate possible, nearly quadrupling the current fastest rate.
The NZ Herald has even run a story boldly stating that it will mean cheaper broadband by Christmas, but I am sure there is a lot of work to be done before that is a reality.
By the end of October the ruling will be determined and binding, we are waiting on submissions for or against to be presented.
While this ruling effectively only applies to Teltstraclear, other ISP’s will feel they have a stronger case to get a better deal from Telecom.
Will we see the benefits? Christmas may be a little too soon.
Till next time
Adwords has been the source of great analysis since changing a couple of months ago. Not only have the clicks dried up, but the cost of getting them back and going is getting quite prohibitive to some of our smaller customers.
But it seems to matter more now based on the competitive nature of the industry you are competing in.
Before the changes, you could use up a small budget by choosing keywords that were not being chosen by others and even in very competitive markets, you may only have to increase your CPC by a small amount. One example is a site in the Tourism industry. Previously getting 10-15 clicks for their money, they have now had to pay their whole budget for a single click.
It is now not a numbers game, but a money game. (Especially if you are unfortunate to be in a competitve online market such as Tourism, Marketing or Web Design)
If you are lucky to be in an emerging industry, Adwordswise you can still get great bang for your buck.
We are still trying to get better effective Adwords for our customers as they can still bring in a good supply of qualified leads.
Site targeting is a new method for Adwords, this will get a quick review in the near future.
Till next time